Posts Tagged ‘branded’

Awakening by Alex Fishgoyt is a breathtaking and awe inspiring piece of artwork.  Frankly, it’s much more than that.  It is an experience that dramatically engages the viewer.  Fishgoyt artfully invites you to enter his world and to believe in the dream.  Once the viewer dares to enter and explore he challenges you to join him on the journey.

At first glance the journey seems inviting, exciting and as you move deeper into it you begin notice that it is unpredictable, scary and maybe even dangerous.  Fishgoyt creatively illuminates your journey with hope as you cross a bridge over the vast and mysterious ocean to a brilliant white city.  Or how about a long journey down a shadowy back alley where even a small faint light gives encouragement to the inquisitive traveler?

Awakening is filled with many possibilities.  First, you must be willing to get on the ship where there is no turning back.  This is a ship headed toward a gigantic wave.  Will this vessel capsize or will it break on through to the other side and transport us to our Awakening?

The woman is the fulfillment of the journey: a journey that is rich, fertile, beautiful and fulfilling – all that the dreamer is.  She completes the cycle of life.  Welcome to the journey of Awakening – a pathway filled with many awakenings.

Awakening – I was so excited to receive this huge package from FedEx today.  A big Thank You to Vladimir Kush and Karyn Anderson of the Kush Fine Art Gallery for turning me onto Fishgoyt’s amazing surrealism!  Also I greatly appreciate Alex signing and personalizing his work with an inspiring note to me on the back of the painting.

If you are interested in finding out more info on the awesome works of Alex Fishgoyt please contact Karyn Anderson 775 – 997-87 ZeroZero – Don’t forget to mention Sebastian’s blog for a discount.

Stay Luminous

Sebastian St. George

The Beauty of Nature is so inspiring.  These pictures fill me with amazement and awe at the incredible beauty and balance that nature is.  Enjoy these pictures.

Nature does not hurry, yet everything is accomplished.
~ Lao Tzu

Here are some AMAZING Nature photographs by awesome photographer Adam Jones  http://www.adamjonesphoto.com/

Look deep into nature, and then you will understand everything better.
~ Albert Einstein

We cannot command nature except by obeying her.
~ Sir Francis Bacon

Love is a canvas furnished by Nature and embroidered by imagination.
~ Voltaire

The Beauty of Nature is such a gift we are all blessed with.  It something to enjoy, share and protect for all future generations

SACRED GIFT by Vladimir Kush

Sacred Gift – Last week my friend Skip and I were in Las Vegas.  We had an incredibly relaxing week thanks to the Qua Spa at Caesars Palace.  We were just getting ready to Leave Las Vegas, but, unlike Nicolas Cage in the film Leaving Las Vegas LOL, when Kush Fine Art Gallery consultant Karyn Anderson called.  “Vladimir Kush is painting down at the Caesars Palace Kush Fine Art Gallery, come on down.”

Many of you have seen my blog Meet the new Salvador Dali and were touched by the incredibly luminous and inspirational art of Vladimir Kush.  I figured I might not have another chance to meet this master fine artist.  So, I twisted Skip’s arm a little and said, “Hey we gotta go see my favorite artist!”  Talk about a golden opportunity!  Actually to me it was more like a Sacred Gift.

Sebastian St. George and Vladimir Kush

Sacred Gift – Vladimir’s art has truly inspired me, so much so that I have become an avid patron of his work.  I found him to be a delightful and playful person; just like his paintings.  One of the things I love most about Vladimir’s work is that it is intuitive, expansive and touches on many subjects much like Luminous ROC.  I love the fact that Vladimir likes to paint about anything, as I love to write about anything.

Vladimir and Sebastian in front of Awakenings

It’s funny one of Vladimir’s friends came up and mentioned that he thought Vladimir and I were brothers.  We bonded and had a great time talking allegory, hidden signs and symbols, Polynesian mythology and the metaphorical journey of his work.

Vladimir has fun embellishing "City by The Sea"

Vladimir and I are standing in front of his painting “City by the Sea.”  He called it “The Squid” as he was embellishing one of the 88 numbered giclee prints.  The inspiration for the painting came to him as he was flying into San Francisco.  The painting reminds me of James Cameron’s “The Abyss.”  It’s spectacular to me in every way.

I felt very fortunate for the opportunity to watch him paint the final details of his new huge panoramic painting “Awakenings.”  To be able to spend some time with Vladimir Kush and talk with him, to me, that was a Sacred Gift.

If you are interested in finding out more about Vladimir’s art work you can contact Karyn Anderson at the Las Vegas Kush Fine Art Gallery:  Karyn@vladimirkush.com  or cell 775-997-8700  Mention Sebastian, she’ll take care of you.  Karyn Rocks!

“The intuitive mind is a sacred gift and the rational mind
is a faithful servant. We have created a society
that honors the servant and has forgotten the gift.”
— Albert Einstein

The Essence of Branding and Rule #1 of Marketing – when you have a logo that people recognize and that’s successful – You don’t change it – That is the essence of branding!  Actually it’s a state of branding that many companies would do anything to have and honestly, very very few ever achieve.

Being branded takes many years and tens of millions of dollars to accomplish, if not more, but most importantly, once you are branded in the marketplace – it’s what separates you from the competition.  Especially from the knock off artists and others who are trying to ride on your coattails.

Case in point, you can walk down the aisle of any grocery store anywhere in the world and when you see a red 12 ounce can with white script lettering you instantly know it’s Coke.  Or if you see a dark blue can you instantly know it’s Pepsi.

The same goes for many top tier brands; Ford, Prada, Gucci, DKNY, etc etc.

I find it shockingly stupid and absurd that the current GAP management would consider changing it’s logo.  I could understand if the company was in deep financial trouble or on the verge of bankruptcy.

I believe there comes a point in a brand’s success or, as I like to call it, “character arc” or “progression” where the public is so vested in the brand, its success and instant visibility are assured.  The brand is always their choice.   Maintaining that vested commitment and recognition is the CEO’s and upper management’s sole purpose.  This is what I mean when I talk about “the custodian of the brand.”

That is, deliver what the buyer – who ultimately pays their check by buying the goods and services – wants.  Meaning: “if it’s not broke…. don’t fix it.”

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Welcome to my new Blog – Luminous ROC!  Expect the unexpected.  My new blog will be about all things social media and will cover a wide range of topics from marketing, branding, advertising, film production, fashion, automotive – basically anything that motivates and stimulates a passionate response from me.

Sit back, enjoy and feel free to leave me your thoughts, comments if my blogs motivate you to do so!  Thanks!